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Acceptable Use Policy

Rules for what may and may not be created with Novv AI

1. Purpose and scope

Novv AI generates commercial product photography. You upload a photograph of a physical product, and our service renders that product on an AI-generated model. This policy explains what you may and may not do with the service. It applies to every user, on every plan, on the web application and in the iOS application, and forms part of our Terms of Service.

Violating this policy may result in content removal, suspension or permanent termination of your account, without refund.

2. The models are not real people

Every model in the Novv AI library is entirely synthetic. Our models are AI-generated and are not photographs of, and are not derived from, any real identifiable individual. We do not license, scan or reproduce the likeness of real models, celebrities or private individuals.

3. Prohibited content and conduct

You must not use Novv AI to create, upload, request or distribute any of the following.

Real people and likeness

  • Uploading a photograph of an identifiable person in order to generate images of that person.
  • Recreating, approximating or impersonating the likeness of a celebrity, public figure, influencer or private individual.
  • Generating imagery that could reasonably be mistaken for a real person endorsing a product, brand or opinion.
  • Any use intended to deceive viewers about the identity of a person depicted.

Minors

  • Any sexualised, suggestive or otherwise exploitative depiction of a minor, without exception.
  • Uploading photographs of real children in order to generate imagery of them.
  • Childrenswear may only be generated as ordinary, fully clothed retail catalog imagery.

Sexual and adult content

  • Nudity, partial nudity, or sexually explicit or sexually suggestive imagery.
  • Adult products, fetish products, or content intended for adult entertainment platforms.
  • Any output that a mainstream retail marketplace would not publish on a product listing.

Intellectual property

  • Uploading product images you do not own or are not authorised to use.
  • Counterfeit goods, replicas, or products bearing a trademark you are not licensed to sell.
  • Third-party logos, brand marks or copyrighted artwork you have no right to reproduce.

Illegal and restricted goods

  • Weapons, ammunition, explosives, or their components.
  • Drugs, controlled substances, tobacco or vaping products where their promotion is restricted.
  • Stolen goods, or any product whose sale is unlawful in your jurisdiction or the jurisdiction you market to.

Deception, hate and harassment

  • Fabricated reviews, testimonials or endorsements.
  • Content that harasses, defames, or targets an individual or group.
  • Content promoting hatred or violence on the basis of race, ethnicity, national origin, religion, disability, gender, age, sexual orientation or gender identity.
  • Misinformation, political manipulation, or content designed to influence an election.

Service abuse

  • Sharing account credentials, or reselling access to your plan.
  • Reselling raw generations as a competing image-generation service.
  • Automated scraping, reverse engineering, or attempts to circumvent our safety filters or usage limits.

4. Your responsibilities

  • You confirm that you own, or are authorised to use, every image you upload.
  • You are responsible for how the generated images are used, including compliance with advertising, consumer protection and product labelling law in every market where you publish them.
  • Where the law of your market requires disclosure that an image is AI-generated, making that disclosure is your responsibility.
  • You must not present a generated image as an unedited photograph where doing so would mislead a buyer about the physical product.

5. Enforcement

We may review generated content where we have reason to believe this policy has been violated, or where we are required to do so by law or by our payment providers. Depending on severity we may remove content, restrict features, suspend the account, or terminate it permanently.

Accounts terminated for a violation of this policy are not eligible for a refund of the current billing period. Content involving the sexual exploitation of minors is reported to the competent authorities and the account is terminated immediately and permanently.

6. Reporting a violation

If you believe content generated with Novv AI violates this policy, or that your likeness or intellectual property has been misused, write to [email protected]. Include as much detail as you can. We investigate every report we receive.

7. Changes to this policy

We may update this policy as the service, the law or our obligations change. Material changes are announced in the application or by email. Continued use of the service after a change takes effect constitutes acceptance of the updated policy.

Last updated: August 23, 2026